Thanks to Loft Film I’m getting customers online now
B2C
Starting out in self-employment
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The Problem
Daniel’s potential clients are afraid to start their own businesses, because this involves substantial risk. The fear of failure is great.
Many are cautious, even though they would like to take this step.
That’s why Daniel was only able to find clients through personal referrals. Of course, a personal referral comes with established trust, but it is difficult to plan around it.
The fear of failure is great.
By showing this in his Loft Film, his target group feels understood.
The Film Concept
In his video, we take away the fear of failure from potential customers. We also build the viewers’ trust in Daniel, for example by telling his own self-employment story.
By doing this, we show that starting your own business is possible, and that Daniel has already helped many others do just that. We explain the procedure step by step and provide prospects with five important points that are important for self-employment.
That way, the viewer recognises Daniel’s expertise and gets an idea of what kind of content a collaboration will yield.
When prospects understand what the process and content of a collaboration are like, they become more confident that it will also work for them.
That’s how we gradually allay the viewers’ fear.
Before Daniel took the step into self-employment, he was in the police force. In his Loft Film we show his career trajectory.
The Result
Daniel no longer has to rely on referrals.
He now finds new clients outside his network thanks to paid online advertising and Loft Film.
More and more clients are putting their faith in Daniel and his team.