€500,000 in additional turnover with just one Loft Film
B2C
Coaching
Facebook & Website
The Problem
Coaching as a product was a challenge for Joachim, because it isn’t something that you can see or touch. It is also a field with a lot of competition. Like many service offerings, coaching is based firmly on trust.
Florian and Marie are unhappy, trapped in their daily routine — a situation the viewer can identify with.
The Film Concept
The film tells the story of Florian and Marie, who are stuck in their daily routine and want to get more out of life. Florian and Marie are protagonists with whom the viewer can identify. We notice they are stressed and unhappy at the beginning. Then they meet Joachim, and he shows them how they can break out of this constant rut and fulfil their dreams. The film explains Joachim and his team’s special approach and what Florian and Marie achieve as a result. The success story of Florian and Marie is based on the concept of the hero’s journey — a proven method of telling stories designed to help the audience put themselves in the characters’ shoes. Since Joachim is the brand, he also appears as a character in the film.
Joachim Lembcke appears as a character in the film.
The Result
Joachim uses the film for paid advertising on Facebook. As a result, people in his target group come to his website every day, and he regularly receives enquiries. Overall, Joachim realised an additional turnover of €500,000 last year from the film alone. He even said:”From a business perspective, the film was the best decision I ever made.”
The film shows how Florian and Marie’s lives have changed as a result of the coaching.