Property agent generates enquiries with just one film
B2C & B2B
Property agent
Social Media
The Problem
Maik was generating enquiries exclusively through his network. He has been working as a property agent in the Koblenz region for a long time, so he is often referred to others.
But he had no control over whether and how often he was being recommended. The fundamental problem as a property agent:
At first glance, there is a lot of competition seemingly doing the same thing.
Recall value:The regional target group immediately recognises “das Deutsche Eck”.
The Film Concept
The first scene of the film directly shows “das Deutsche Eck”, the landmark of Koblenz, which everyone in the region recognises. This gets the attention of viewers on social media.
The film then explains the process of working together, because customers turn to the property agent that makes them feel the most comfortable — and the more questions you answer, the more comfortable a customer feels.
Maik Baum is a sole proprietor, which is why he appears as a character in the film.
The Result
An explainer video that is used on social media and presented to the regional target group locally with the help of paid advertisements.
As a result, Maik has already generated over 200 contacts from property owners in the region.
Explaining the process of working together in the film establishes trust.