Before: cold calling. Today: customer enquiries via the website
B2B
Supply Chain Management
Website
Margots Loft Film
The Problem
Margot and her team only generated inquiries via classic cold calling by telephone. It worked, but was time-consuming.
They never or only very rarely received enquiries via the website.
The current situation of the customer is difficult and taxing: this is made clear at the beginning of the film.
The Film Concept
Working together with Margot saves her clients a lot of hassle and expense. In order to make it clear to the viewer why Margot’s offer makes sense, you have to show them what problems they are currently experiencing.
For this reason, we show the current situation of the target group in the film as well as how the supply chain management currently eats up a lot of time and money.
Once these issues are clear, we explain how Margot and her team can help. And that’s when they understand why they should reach out.
The company’s brand colours were carried over into the film.
The Result
Margot is now using the film on her website. More than 150 enquiries from potential customers have been received via the website enquiry form and have generated a six-digit turnover.
Since Margot is also working with customers outside of Germany, the film was produced in German and English.