The Loft Film worked much better than a video of me in front of the camera
B2C
E-commerce shop setup
YouTube & Website
The Problem
Torben is managing director of Baumdick GmbH.
He helps his customers to set up their own online shop.
In order to do this, Torben needs to win the trust of his target group, because there are many dubious providers in this field.
He has to convince his target group that he runs a reputable business. In order to do this, he has to show his prospects that his customers achieve real, measurable results with him.
In Torben’s Loft Film, we show what his customers fear most:
Sitting on a pile of inventory.
The Film Concept
How do we establish trust? We didn’t want the Loft Film to be too playful, so we decided to use a very high-quality cartoon style. The speaker’s deep voice also inspires trust.
More than 500 customers already trust Baumdick GmbH. This needs to be communicated to their target group. That’s why we show the certified 5-star ratings from Trustpilot in their Loft Film. The decision to open your own shop is not easy. The fear of failure is great.
That’s why the Loft Film explains exactly how a collaboration works and what steps lead to success.
In Torben’s Loft Film, this is how we establish trust in prospects and ensure that they become customers.
More than 500 customers already trust Torben and his team.
The Result
Torben mainly uses his Loft Film on YouTube and his website. After just a few weeks, the investment with the Loft Film paid for itself in full.
An analysis confirmed:
The Loft Film works much better than the self-made videos with Torben in front of the camera.
That’s why he has already commissioned several Loft Films.
Thanks to his Loft Film, Torben reaches new customers and, in turn, generates more sales.