FAQ

If your sales proposal doesn’t fit into one sentence, if there’s anything that sets you apart from the competition, or if you have to explain the same things over and over again to your prospective clients — that’s when you need a Loft Film.

A Loft Film can explain products as well as services for B2B and B2C. You and one of our experts can determine whether or not a film makes sense for your situation during a completely free strategy session.

Most of our clients use their Loft Film on social media channels like Facebook or Instagram to attract potential clients. 

Using the film on the client’s own website is equally popular. In just 90 seconds their clients know they are looking at the best offer.

Have you ever come into a client meeting with a short explainer video? It saves you all the small talk in the beginning, and you and your client can get straight to the important things, regardless of whether you’re at a trade fair or at your client’s location.

Written communication isn’t necessarily the best way to make new connections on LinkedIn. Why not try a Loft Film for a change? In just 90 seconds your contact will hear, see, and understand what you have to offer.

We’ll provide you with your personalised Loft Film with just the right format and design it so that it will be appealing to your target audience. 

All in all, you should expect to put in about 4 hours during the production time of 8 weeks. During a kick-off meeting we will get to know you, your company, and your target audience. You’ll give us feedback on the individual production steps and we’ll take care of the rest.

To save us both time, we have digitised our communication process. We get to know you and what you offer in an initial phone call. You’ll meet the creative director in charge of your Loft Film in a video call. Whether you want to stay in touch via phone, e-mail, or WhatsApp, is entirely up to the both of you.

During the production process you will have a single contact person: the creative director.
They will coordinate everything. You will discuss any preferences, ideas, or feedback with your creative director. They will offer you advice and make sure everything is to your liking. 

Step 1: Script
In a kick-off meeting we get to know you, your company, and your target audience. This is when we write the script that will explain what you have to offer better than you would be able to.

Step 2: Style frames
The story is set. At this point, we start drawing the initial pictures that give you an idea of the design, colours, and characters in your explainer video.

Step 3: Storyboard
So you like the style. Now it’s time to move on to drawing your storyboard. The designer creates stills for every scene of the script. You’ll get a good impression of what your explainer video will look like.

Step 4: Animation
The pictures are brought to life, and the individual stills are transformed into a video.

All done! Allow us to present: Your Loft Film. 

On average, one of our productions takes eight weeks.
You also play a part in how long it takes. The sooner you get your feedback to us, the faster production moves. 

Whether it’s a square video for Instagram, mobile-optimised portrait format for smartphones, or a classic 16:9 video, Loft Film will create your video in whatever format you need. We always produce our videos in full HD, while a 4K video can be provided on request as well.

Just let us know. We’ll provide you with a lower resolution version of your explainer video so you can send it through WhatsApp or by e-mail. 

Yes. For example, you can embed your Loft Film into your website. If your website is optimised for mobile devices, your Loft Film will be as well. 

We can create your Loft Film in any language you need, such as Arabic, Bulgarian, Chinese, Dutch, English, French, Greek — you name it.
Your Loft Film is voiced by a professional voice-over artist, in the language or even dialect of your choosing.

If you need subtitles with your explainer video, that’s no problem.
If you’re not sure whether or not you need subtitles for your video, we’ll be happy to advise you.

The cost of a Loft Film depends on:
– length,
– style,
– strategy.

As a professional explainer video agency, we cannot offer you a video for 2.000 euros, but it won’t cost you five figures either. We meet you somewhere in the middle.
Book your free strategy session. Let us know more about your business proposition so we can tell you what price to expect.

The contractually guaranteed price allows you to plan safely.

You will only incur additional costs if you decide you want to make further changes after a production step has been approved. That hardly ever happens as your screenwriter guides you through the production process and advises you.

You can have as many Loft Films as you want. If the styles are similar, that requires much less of our time and effort, so we can offer you a better price. 

Your Loft Film, your rights. You have unrestricted right of use.
This means that you can publish it wherever you want and whenever you want. 

We will also be proud of your Loft Film though, so we’d love it if you gave us permission to publish it on our social media channels as a reference. 

Most of our clients choose a cartoon style for their explainer video. The reason for this is that it is uniquely versatile, so it can be adapted to any target audience.
A cartoon can be funny, but it can also stir up other emotions.

The icon style relies on less colour and fewer details, concentrating on the essentials.

Have an offer that will revolutionise the industry? If so, the modern and fascinating isometric style might be right for you. With perspective drawing and animation, it will look as if you were watching a 3D explainer video.

No viewer can help cracking a smile when they see a cartoon character waltzing through a real photograph. It instantly creates a positive feeling. Our hybrid style is sure to reel you in some satisfied customers. 

The classic or evergreen of explainer videos is the whiteboard style. Is your business proposition or target audience rather conservative? Classic is a smart choice then. Evergreens are evergreens for good reason after all. 

We’ll determine this in our initial strategy session. Our strategy consultants and screenwriters will take your personal style preferences into consideration. They’ll make sure that the style is suitable for your business proposition. 

If you want to impress your mother-in-law, you make an explainer video. If you want to get more clients, you make a Loft Film.

We at Loft Film don’t just add your company name to some standard story.
Our screenwriters take the time to perfectly understand what you offer and take on the perspective of your target audience. Based on this they write your screenplay, which explains your business proposition better than you would be able to, adapted to your target group.

Our designers create a style that is suitable for your business proposition. Cheesy cartoons are yesterday’s news. A Loft Film is modern, professional, and catches the customer’s eye in the way that you want it to.  

Because it works. 

Great, just sign up for your free strategy session. If you like the proposed strategy — and we know you will — we’ll make you an offer.  

We are experts at creating explainer videos that will get you more clients. We have helped clients from all industries. And we will do the same for you. Think apps and tutorials, construction and properties, IT and marketing, fitness and pharmaceuticals, to name but a few. Find out more at loftfilm.co.uk/filme.

An explainer video without a professional screenplay is like a car without an engine.
Our experienced screenwriters know what an engine needs to be capable of for the car to drive smoothly. Still, they rely on your expertise and welcome your input.